Many years ago when I was the Founder and Director of The Center for Creativity & Wellness, I had a collaborative professional relationship with three psychotherapists. Each of our strengths was different. One of us was a therapist who specialized in substance abuse and recovery, another was a marriage and family therapist who also led Sacred Circle Dances, and a third was a therapist who was a practitioner of shamanism. I provided the healing arts of natural energy healing, dreamwork, and meditation for my clients and students. Our professional foursome published quarterly newsletters, and mailed them as a unit to our clients. We called our multi-pronged marketing “cross-pollination.”
We embraced our diversity and that attitude served us, and our clients well. Potential clients were introduced, in very user-friendly ways, to new modalities of healing and personal development. This collaborative approach can be applied in any business or walk of life.
Creativity and wellness message for today: For 2010 plant the seed of fertilization in your life. Veer off the beaten path, touch down on a new flower, try something that you haven’t done before. Let the vitality of cross-pollination be your guide.